Shareholder Analysis Content Continue your work with the company you selected in Wk 2.(Ford Motor Company) Research your company’s financial reports for

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  1. Continue your work with the company you selected in Wk 2.(Ford Motor Company)
    Research your company’s financial reports for 2017.

    Complete a 2- to 3-page FAQ/Shareholder Analysis.

    Evaluate economic conditions that influence company performance. Consider political, environmental, currency (money), global economics, and government influences on economic conditions. ( please see my post about PESTLE)

    Compare market conditions with the company’s performance for 2017. Conclude how the market conditions that year influenced the company’s performance, such as interest rates, Federal Reserve Bank monetary policy changes, or other market conditions relevant to the company you selected.

    Analyze year-over-year performance from 2016 and 2017. Consider key metrics or ratios such as trailing PE ratio, forward PE ratio, price to book, return on assets, and return on equity in your conclusions. (Please do not just summarize a piublicly available report. Doing so will result in a reduced grade)

    Cite references to support your assignment.

    Format your citations according to APA guidelines.

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